NY2LON (New York to London) is a reaction to the lag time of discovering new music from across the ocean, a new movement that was conceived and developed to introduce artists from the UK to US music fans and vice versa.

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May 12, 2008

Juiceboxxx
NY2LON Live Review
by L Dog from the West Coast

Juiceboxxx 2.jpg
Photo by leiajospe.com

Juiceboxxx, the youngest of my favorite "indie" rappers, is worth just about anything to see. Even a sea of unappreciative hipsters. Even spilled drinks (on me). Even sweat.

When I met up with JB, I found him surprisingly charming for someone so tired. From what I could tell, the boy had flown from NY that day, by himself. Perhaps it was the drink in his hand (someone had gifted him absinthe!), or perhaps he just likes California. Either way I was more smitten with the now 21 year old rapper. He's very independent, he's lived on his own since he was a teen! And just his body and his lyrics and nothing else but an iPod filled with beats create a whirlwind of on stage punk rock energy. It was enough to move the regulars at "Blow Up," an indie dance club night, who are usually too busy with themselves to notice a live act. But then again, not all the acts there jump into the crowd regularly.

Juiceboxxx had twenty minutes to impress, distress, and make the audience dance. He totally did it, too. He played some of my favorites, the ever lovable "Thunder Jam III," "Center Stage," and "Sweat," which was the theme of my night since at the moment, my friend Brian was sweating up a Juice-inspired storm a little too close for comfort.

"They don't want to see me, they just want to see themselves," said JB before the show. It's true, or it was true. But Juice, you really showed them. Not only did the crowd respond, they freakin' loved this kid from middle America. And even if they hadn't, hey, you still got some rent moneys.

Myspace

Posted by ny2lon at May 12, 2008 09:40 AM

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